Creating a voice of tranquility for a place of tranquility

Working with a local massage therapist, I crafted a name, logo and identity system to not only represent her unique brand voice, but also appeal to her unusually diverse clientele. Paying homage to the Buddhist idea of Zen as well as the traditional lotus flower -- a symbol of purity and spiritual awakening. This brand system creates a bridge between old-world traditions and new world-sensibilities.

Agency: Freelance
Designer: Rae Kreutzer