An engaging pop-up retail experience and graphic language celebrating the MLS All-Star Game and adidas

In partnership with the annual MLS All-Star Game, adidas hosts a pop-up retail shop in a local hotel and retail storefronts at the stadium to merchandise game-day apparel. For the hotel’s pop-up shop we created custom retail structures utilizing the existing building infrastructure and strategically positioned the product to create an engaging customer experience. We paired this with a visual language that we created to celebrate MLS’s seasonal toolkit style, with inspiration from the jersey itself, all while adhering to adidas’s graphic sensibilities.

Agency: Fiction
Art Director: Scott Petersen & Shelly Coe
Designer: Rae Kreutzer
Renderer: Ryan Schanno