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Birthday Mailer

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A small gift reminding you to take 10 seconds out of your day to celebrate your birthday

 
 
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about this project

Bailey Lauerman sends out an annual birthday card to clients and friends of the agency. As the creative lead I decided to approach the gift in a way which actively respected the busy schedules of the recipients, while creating a childlike sense of wonder. I accomplished this by creating the 10 Second Birthday – an engaging birthday card that assembled into a fun, little desk birthday cake in a matter of seconds – (You guessed it; 10, to be exact).

Agency: Bailey Lauerman
Designer/Art Director: Rae Kreutzer
Illustrator: Joe McDermott
Production Artist: Gayle Adams