A small gift reminding you to take 10 seconds out of your day to celebrate your birthday
about this project
Bailey Lauerman sends out an annual birthday card to clients and friends of the agency. As the creative lead I decided to approach the gift in a way which actively respected the busy schedules of the recipients, while creating a childlike sense of wonder. I accomplished this by creating the 10 Second Birthday – an engaging birthday card that assembled into a fun, little desk birthday cake in a matter of seconds – (You guessed it; 10, to be exact).
Agency: Bailey Lauerman
Designer/Art Director: Rae Kreutzer
Illustrator: Joe McDermott
Production Artist: Gayle Adams