Strategically positioned brand identity and resource system for a new financial services division

U-fi, a new financial services division of Nelnet, needed branding and informational resources that appealed to their young-adult target market. To differentiate U-Fi from its competitors we created a brand language that is simultaneously approachable and conveys a sense of dependability. This extensive resource system was crafted from the ground up with these principles in mind.

Agency: Nelnet
Art Director: Brandon Moller
Designer: Rae Kreutzer
Copywriter: Jessica Grant