Re-configurable and adaptable mobile fixtures with seasonal graphics for the MLS Cup pop-up shops

MLS and adidas needed reusable/standalone merchandising structures for the MLS Cup Games which could adapt to any stadium. After considering all of the potential spatial limitations and needs, the system we created was easily reconfigurable, created a sense of space, and was easily re-skinnable. We then created a graphic language extension which would blend the seasonal Cup aesthetic with adidas's brand direction for both 2016 and 2017.

Agency: Fiction
Art Director: Scott Petersen & Shelly Coe
Designer: Rae Kreutzer
Renderer: Ryan Schanno