Uncovering strategic insights for
more informed and targeted creative
Researching, organizing, and prioritizing insights to create compelling narratives
ADIDAS YOUNG ATHLETES
Designed a system of retail and digital campaigns that embody the energy and excitement of young athletes around the world. Evolving over the course of two years and encompassing over 30 individual campaigns, these designs are structured to work together under one concept while maintaining individual impact.
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MODERN SKIN INSTITUTE EVENT
This event was a personal entrepreneurial venture consisting of a one-day educational conference for estheticians (skincare experts) in the Midwest. The conference hosted over 250 participants, a tradeshow and offered state-recognized continuing education credits.
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ADIDAS 2018 HOLIDAY AUDIT
This data-driven analysis of the competitive holiday retail landscape surveyed 23 brands, 11 countries and 6 channels. The analysis identified trends, key insights and provided data-based client recommendations to better optimize future holiday retail opportunities.
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ALCHEMY OF WASTED TIME
The Alchemy of Wasted Time is a framework for supporting, encouraging, and perpetuating a sustainable culture of innovation among individuals, teams, workgroups, and organizations. This framework is backed by scholarly research collected and reframed to tell this new and compelling story.
