A reimagined mailer kit and sales tool creating a lasting reminder of the brand story

The education-focused consulting company, Smart Degree, needed an innovative tool for their sales team to break the ice for new potential clients. After a thorough evaluation of the sale process we decided a mailed piece was the best starting point. We created a mailer which would fuel a sense of wonder while communicating the upbeat and energetic nature of the brand voice. At the heart of this kit was an innovative little gift which would not only be fun to assemble, but also create a lasting reminder of the brand.

Agency: Nelnet
Art Director: Brandon Moller
Designer: Rae Kreutzer